How To Look Good In Natural Light I Bout Some Max Factor Pancake And It's Too Light Is There Anything I Can Do To Make It Look More Natural?

I bout some Max Factor Pancake and it's too light is there anything I can do to make it look more natural? - how to look good in natural light

Ok, so I bought some Max Factor pancake and a little light in photographs that is really clear that there already in a darker tone or a game, skiing or can look better, I would like to try the Wal-Mart and get a change. .. and nobody can give me some advice on how to implement what I'm using a sponge, but obviously still a bit wrong.